Elon Musk sent his first email to Twitter employees on Wednesday evening, warning of a “challenging economic climate” ahead and the need for the company to launch Twitter Blue verified subscriptions to help “survive the upcoming economic downturn.”
After laying off half of Twitter’s workforce and gutting entire teams, Musk is battling advertisers who have paused their ad spend on the service in response to his takeover, chaotic management style, and his own tweets. Musk launched a new Twitter Blue subscription for $7.99 a month on Wednesday, allowing anyone in supported countries to pay for verification.
“We need roughly half of our revenue to be subscription,” says Musk in his email to employees, but the verification push is off to a rocky start with fake verified accounts masquerading as brands and celebrities over the past 24 hours.
Musk also makes it clear to employees that they’re now required to be in the office. “Everyone is required to be in the office for a minimum of 40 hours per week,” says Musk.